ADVANCED TYPOGRAPHY - PROJECT 1
Mohamad Irfan Mohamad Zaim (0326620)
Advanced Typography
Project 1
LECTURES
Week 6 (1/10/18)
Anatomy of Type
Thinking Before Drawing
INSTRUCTIONS
PROJECT 1 (Week 5 - Week 6)
Title and Key Artwork
Week 5 (24/9/18)
For this project we were required to make a key artwork and then collateral for 'Typosexual Typographic Exhibition'. For my initial design I decided to use a pole dancer as the artwork for the poster.
The feedback Mr Vinod gave me is that there is interplay between the type and image, however the overall composition cannot be used for the collateral. I also should not use a background colour for this reason. Also for my second attempt I should not have text perpendicular to each other, and have it on the same line instead. Mr Vinod said that I do not have to use a girl or pole dancer as it is too obvious for the title 'Typosexual'.
Week 6 (6/10/18)
I decided to use a suggestion Mr Vinod gave me, which was to use a snake, and have the letters go around and behind the body of the snake. This symbolizes the intimacy between the text and designer and also can be used to create interesting compositions. I did several attempts:
Mr Vinod liked the clean designs and decided that I use the second version.
FEEDBACK
Week 6
General Feedback: Mr Vinod said that the reason there are no detailed instructions in the MIB and not that many examples is so that we get more used to confusion. We have to interpret the exercises and project in our own way, make mistakes, explore, and produce different work from out classmates.
Specific Feedback: For our group presentation on Anatomy of Type, Mr Vinod was very impressed with the way we delivered the information and engaged the class and asking questions to make sure everyone understands. For my project 1 there is good interplay between the text and the image, however the image I used is not 'Typosexual', which is the intimacy between the designer and typography.
FEEDBACK
Experiences:
Week 6 - After reading the description of the project in the MIB, I was still unsure of what to do until Mr Vinod gave me feedback.
Observation:
Week 6 - I realized I had listened to my classmates when they said that we had to make a "poster", which is why almost everyone in the class did not understand what "typosexual" meant and what we had to do for later on in the project.
Findings:
Week 6 - This project is about making a key artwork which can be placed on and look good on shirts, banners, badges etc. The most crucial point is expressing the intimacy between the type and the designer.
FURTHER READING
Thinking with type by Ellen Lupton
Week 6
Logotypes
Logotypes use typography or lettering to depict the name of an organization in a way that is memorable. Some logos or trademarks consist of an abstract symbol or a pictorial icon, a logotype uses letters to create a distinctive visual image. Logotypes can be built from existing fonts or custom-drawn letterforms. Modern logotypes are often designed in different versions which can be used in different situations. A logotype is part of an overall identity, which the designer conceives a "language" that lives and changes depending on the circumstance.
This logotype designed by Anton Ginzburg in 2003 is for a fashion designer and use traditional letterforms in a contemporary manner. Writing the designer's name in lowercase letters softens the formality of the classic script characters, while the capital in M in coMey adds an element of surprise.
This logotype designed by Abbott Miller and Jeremy Hoffman in 2004 utilizes another form which is the square. The sides of a square have been gently made in reference to the work of Isamu Noguchi, the namesake of the museum. The concave square coordinates with the typeface Balance, used in the logotype, which also contains softly curved elements.
Advanced Typography
Project 1
LECTURES
Week 6 (1/10/18)
Anatomy of Type
Thinking Before Drawing
INSTRUCTIONS
PROJECT 1 (Week 5 - Week 6)
Title and Key Artwork
For this project we were required to make a key artwork and then collateral for 'Typosexual Typographic Exhibition'. For my initial design I decided to use a pole dancer as the artwork for the poster.
 |
| Fig 1.1 - Image used for first design |
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| Fig 1.2 - First Design |
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| Fig 1.3 - Image used for second design |
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| Fig 1.4 - Second design |
Week 6 (6/10/18)
I decided to use a suggestion Mr Vinod gave me, which was to use a snake, and have the letters go around and behind the body of the snake. This symbolizes the intimacy between the text and designer and also can be used to create interesting compositions. I did several attempts:
 |
| Fig 2.1 - Image used for final attempt |
 |
| Fig 2.2 - Final Attempt V1 |
 |
| Fig 2.3 - Final Attempt V2 |
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| Fig 2.4 - Final Attempt V3 |
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| Fig 2.5 - Final Attempt V4 |
Mr Vinod liked the clean designs and decided that I use the second version.
 |
| Fig 2.6 - Chosen Key Artwork |
FEEDBACK
Week 6
General Feedback: Mr Vinod said that the reason there are no detailed instructions in the MIB and not that many examples is so that we get more used to confusion. We have to interpret the exercises and project in our own way, make mistakes, explore, and produce different work from out classmates.
Specific Feedback: For our group presentation on Anatomy of Type, Mr Vinod was very impressed with the way we delivered the information and engaged the class and asking questions to make sure everyone understands. For my project 1 there is good interplay between the text and the image, however the image I used is not 'Typosexual', which is the intimacy between the designer and typography.
FEEDBACK
Experiences:
Week 6 - After reading the description of the project in the MIB, I was still unsure of what to do until Mr Vinod gave me feedback.
Observation:
Week 6 - I realized I had listened to my classmates when they said that we had to make a "poster", which is why almost everyone in the class did not understand what "typosexual" meant and what we had to do for later on in the project.
Findings:
Week 6 - This project is about making a key artwork which can be placed on and look good on shirts, banners, badges etc. The most crucial point is expressing the intimacy between the type and the designer.
FURTHER READING
Thinking with type by Ellen Lupton
Week 6
Logotypes
Logotypes use typography or lettering to depict the name of an organization in a way that is memorable. Some logos or trademarks consist of an abstract symbol or a pictorial icon, a logotype uses letters to create a distinctive visual image. Logotypes can be built from existing fonts or custom-drawn letterforms. Modern logotypes are often designed in different versions which can be used in different situations. A logotype is part of an overall identity, which the designer conceives a "language" that lives and changes depending on the circumstance.
 |
| Fig 3.1 - Racehl Comey logotype |
This logotype designed by Anton Ginzburg in 2003 is for a fashion designer and use traditional letterforms in a contemporary manner. Writing the designer's name in lowercase letters softens the formality of the classic script characters, while the capital in M in coMey adds an element of surprise.
 |
| Fig 3.2 - The Noguchi Museum logotype |
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