Minor Project

Mohamad Irfan (0326620)
Minor Project
26/8/2019 - 27/11/2019 (Week 1 - Week 14)
Honey, Bee Green Campaign

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OBJECTIVE 

For this module we had to collaborate with a social enterprise called Build For Tomorrow. Build For Tomorrow is non-government organization (NGO) with the main goal of coming up with solutions to improve sustainability lifestyles and reduce the amount of waste generated and recycling. Build For Tomorrow created the Earthship, which is a self-sustainable home made of reused materials and components. In groups of 5, we had to collaborate with Build For Tomorrow in coming up with a campaign to promote Earthship and the sustainable lifestyle. 

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GANTT CHART 

This is the Gantt chart which tracked and planned our daily and weekly activities. It also shows which group member worked on what task for the campaign.

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CAMPAIGN PLANNING DOCUMENT

This document served as a guideline for the focus of our campaign. It went through many changes as our campaign idea was constantly changing.

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FINAL PRESENTATION SLIDES

Below is our final presentation slides which was used when presenting in front of Mr Ruben Cortes and the rest of the panel.

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REFLECTION

Week 1
Not much going on this week, just an introduction to what the module is and we had to do research in groups about what Earthship and NGOs are and present in front of the class.


Week 2
I was still very lost on what we were doing. I was thinking we used each of our skills from different disciplines and make some sort of multi media info-graphic video or website.


Week 3
It is hard to link all the little ideas that we listed down for our campaign. We need to find the core element that links everything together as it's more challenging than I thought. Everyone cracked their head and we still couldn't think of one.


Week 4
After figuring out the core element that we need for our ideas. We have to get started with the relevant interviews and data that we need to keep expanding our ideas. I also learned a lot from our visit to Seamus Hyland's house. His house is one of a kind in Malaysia and we sure gathered a lot of important and necessary information for our campaign.


Week 5
This is the first time the team has fallen behind a little due to our last minute additions. It was hard for me because we have to finalize our ideas but at the same time we have to finish up the interviews and data collection as well.


Week 6
We titled our campaign as Honey, Bee Green to mimmic the bee's movements. I realize that planning for an ARG certainly isn't easy because we need to think of every aspect of it, from the players' engagement and the ARG's flow.


Week 7
I totally forgot about the campaign's main objective while planning the ARG which is to promote Earthship. I felt a little lost at this point because we have to go back and forth to reconnect our ideas and Earthship's objectives.


Week 8
Keeping the players engaged certainly wasn't an easy task at all. Besides that, we also have to put more planning and effort at the connection between the players and real life via the ARG.


Week 9
This week is where the real challenge comes in. We had to scrap our storyline and then think of a new one because the original storyline doesn't really connect to the people in Malaysia. At this point, we all have to buckle up and to increase our pace.


Week 10
We have to start creating tabloids and also things that make the whole storyline seems real to the public when it's actually fake. Since I'm good with it, I'm given the task to do it.


Week 11
Everything is about the be finalized but one thing that lacks is the user journey flow. We have to make it so that it will help the panel of judges to visualize our whole user journey flow as a player better.


Week 12
Our mock presentation this week was a flop. Mr Mike had a lot to say about us and we took the feedback. The main issue was with how the slides were all over place, some unnecessary information and as well as too much information at times. The flow of the slides was the main issue, especially the user journey. 

Week 13
The slides are almost done and I'm practicing for my part of the presentation. As usual, very nervous to present but I have confidence in our campaign.


Week 14
The panel seemed to very much like our idea. Our campaign was very unique compared to the other groups but also is difficult to pull off. We managed to get our user journey and ideas across to the judges and they gave us helpful feedback. There were a lot of ups and downs in the last 14 weeks, mostly downs but as a group we overcame obstacles.