Design Exploration

Mohamad Irfan (0326620)
Design Exploration
GCD 62104
Week 1 - Week 14

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TASK 1 - PROJECT PROPOSAL

Week 1

For our first class we were introduced to the module and what is to be expected of us. We were then briefed with the project that would last the whole semester. The project brief is shown below.

Our project was to use our specializations to deliver key messages to stop the spread of the coronavirus through the current design trends and emerging creative technology. With our project we had to deliver a chosen key message to help stop the spread of COVID-19.

Project Brief

After getting into groups of 3 (myself, Jin, and Isaac) we went on to brainstorm ideas. The following image is the 3 ideas we came up with:

Ideation

Miss Anis then explained what a design flow looks like and the 5 stages within.

Design Flow

After Miss Anis explained the design flow process, we got back into our groups and refined our ideas and made a mindmap as part of the design flow.

Mindmap for website

Week 1 - Reflection

Today we did a lot in terms of putting our ideas on table. Our idea will primarily address the key message of 'Do More', as our the main purpose of our website will be to promote smaller businesses that can supply and deliver food and groceries. In this time of need not only do people need these services but such services that are local and less known deserve to be utilized as well. Another concept we decided to add to the website to enhance our delivery of the key message is a map where the user can easily see where (in Selangor) is more or less affected by the COVID-19 situation and should be avoided.

Week 2

This week we studied social awareness campaigns and ones that were hits and ones that were misses. We learned what made these advertisements hits and misses. We looked at 3 examples, one of them being an old Calvin Klein commercial.

Calvin Klein 80's ad

For our exercise we had to identify 1 good and 1 bad social campaign ads and present our findings to the class:
 


Week 2 - Reflection
Looking at these ads were very interesting. For example the Calvin Klein ad which at the time was very different and got a lot of attention and in return, a boost in product sales. It forced the viewers outside of their comfort zone It was then revealed that the commercial was made to spark a reaction from the public. It made me think about how we can apply this to our project, especially in the current situation the world is facing. 

Week 3

Today we learned about Ethics in design and Cultural Intelligence.  We learnt what ethics are and what they mean in design in different aspects. We learnt about culture and how it can unify people but also divide people which is the challenges that come with being ethical. That being said, our exercise was to identify potential cultural challenges in our own proposed project (Kart) and how my team would address these challenges.

Kart - Cultural Challenges

Week 3 - Reflection
We showed Miss Anis our potential Cultural Challenges. Because our service is based in Malaysia, and dealing with food, the main challenges will be related to halal and non-halal food and how we present our brand to the Malaysian eye. We then showed our progress for the proposal so far.